Are you looking to develop a healthy online presence for your brand? If so, then you know the importance of securing a well-designed website. It does not only help to improve your brand’s sophistication but also serves as your digital home or store.
It creates a perfect avenue to reach your target audience and convert them into prospective clients. With that in mind, you need to set up your site if you haven’t already done so. But does just any website work? Of course not.
As specified earlier, you’ll need a well-designed website representing your brand. Why? Simply put, the entire success of your site depends on its design.
If your website’s design is lacking, your visitors will lose interest leading to a high bounce rate. Such situations are unhealthy for any brand as this will generally lead to a loss of sales and revenue.
To avoid such a scenario, you need the perfect website design. In this post, we’ll discuss three key traits of a good web design. It also discusses a web design expert in Lagos. So let’s cut to the chase.
Characteristics of a Good Web Design
Remember, when designing your website, your target audience comes first. After all, your priority is attracting and convincing them (your audience) that you have what they need. And you can’t do all that if your website is not:
1. Easily Navigable
2. Reflecting your brand’s image
3. Mobile Friendly
These are three primary traits every successful website out there possesses. But why are these necessary?
Without proper navigation, you fail to impress your visitors. As mentioned earlier, your site serves as your digital store. Hence, it’ll contain many details about you and your services. If you don’t provide an easy way to navigate between that info, you will lose clients. It is as simple as that.
So keep your navigation smooth and simple. Avoid bombarding too many details on a page. Instead, use sections to categorize your info, especially when offering multiple products and services.
2. Brand Identity
All renowned brands online are easily identified. With just one look at their websites, you can differentiate amongst businesses. And that’s because their website properly reflects their image across the web. But what makes a site easily identifiable? Here are two features to note.
- Your Logo. For many, placing their brand’s logo at the top of the site is the best way to boost awareness. It may appear so simple, but it’s still very effective today.
- Your Theme Colors. By using your brand’s colors – the same one that matches your logo – to design your site, you can build a strong online identity. After all, nobody expects to visit Coca-Cola’s homepage and expect to be welcomed with different shades of blue.
Note that using too many colors can have the opposite effect on visitors. Like Coca-Cola, you only need one color to make a lasting impression.
Your website should be connected with your brand in every aspect. As previously shown, it will help you establish a strong identity across the web. But note that poor performance from your website will also damage your reputation. With that in mind, you want to ensure your visitors are fully satisfied upon arrival. So on to the next step.
3. Mobile Friendly
It is common knowledge in the web-design industry to pay more attention to mobile content. Why? Well, Google no longer uses desktop sites for indexing. After all, the majority of searches on the internet are from a mobile device.
With that in mind, Google introduced mobile-first indexing that prioritizes the mobile version of sites for rankings. Therefore, you need to ensure your website is mobile-friendly if you want to rank high and reach your prospects.
These are only a few traits a properly-designed website should have. However, paying attention to all these details and others is challenging (especially if you’re not techy). Fortunately, there are several web design experts in Lagos ready to get you started.
Kraftle: Your Web Design Expert in Lagos
Here at Kraftle, we offer aesthetically pleasing websites to our clients. With our combination of skill and experience, we develop easily navigable and mobile-friendly sites that boost your awareness. And also urge your visitors to make contact.
What about SEO? We’ve got you covered. With WordPress, Elementor, and Google Analytics, we deliver websites guaranteed to rank. And above all, we carry our clients along during all stages of the design process. Let’s face the fact – designing a website is not all rosy. Many brands are yet to overcome that step. That said, others have successfully established the online presence they’ve been longing for. Keeping the above traits in mind, we help clients get their desired websites. So feel free to check out our portfolio and contact us. Let’s help you establish a solid presence now.