Do you have a website? Is it performing better than you think? If so, you are on the right track. But truth be told, ranking is not always easy. Many firms have repeatedly experienced a drop in SERPs. If that’s the case, then you might need web analytics.
Web Analytics refers to a process whereby a user gathers and analyzes data concerning a website. It allows you to ascertain what’s happening on a site.
For experts in the web industry, analysis is a crucial routine for development. But as a newbie, you might wonder: “How does web analysis help?” “Does it really matter?” If that’s on your mind, you are reading the right article. It discusses the importance of web analytics and the result it offers.
Importance of Web Analytics
The results from analyzing your web performance can prove very useful. It helps you ascertain your site’s weak points and improve on them. By doing so, you can significantly boost your performance and outrank your leading competitors.
But how exactly? Here are four key metrics you should look out for during your analysis. The results of these metrics will help you achieve the results mentioned above.
4 Key Metrics of Web Analytics
1. Amount of Traffic
Traffic is one factor that dictates the success of your website. Hence, it is no wonder that it should be the focus of your analysis. Through web analytics, you can get insight into your total amount of traffic.
If it is low, it’s a red flag that your online presence is crumbling. So, you have to start working on improving it through high-quality and engaging SEO content.
2. Source of traffic
Other than the amount, analyzing your web allows you to ascertain your traffic source. Traffic source answers the question – “how did my visitors get to my site?” It tells where on the net your visitors are coming from. Some top traffic sources include Google, Social media platforms, and external links.
Analyzing this metric lets you know where to focus your efforts. For instance, if 80% of your visitors are from Twitter or Instagram, you need to delve into social marketing more.
3. Bounce rate
One cause of low traffic is a high bounce rate. That is the rate at which visitors leave your website without staying or entering another page. The reason for that may vary. It may result from a poor user experience regarding visuals or usability. Or it may be because you just don’t have what they are looking for.
A high bounce rate suggests you tailor your services to match your visitors’ needs better. Doing so will keep them more engaged and reduce the rate at which they exit. And above all, it may even increase prospective clients.
4. Mobile or desktop traffic
While your traffic source refers to where on the net you are receiving more visitors, this metric tells you what device your visitors are using. Is it mobile or desktop? If you have more traffic from the desktop, then you have to focus on that version of your site.
However, it is still necessary to keep your mobile version in the best possible condition. Yes, even though you get more visitors from desktop, mobile is ultimately more valuable from Google’s perspective.
Does Web Analytics matter? Yes, it does! As seen throughout this article, the results from web analysis can help you turn your site around. But how do you go about it? Fortunately, there are different analytic tools out there designed to help. Some include Kissmetrics, Analytics by Google, and SEMrush. When using such tools, here is a tip: Analyze your competition’s website to get insight into their strategy. After that, carefully prepare a strategy that can help you overtake them. No doubt, there are several ways of using analysis results for better performance. You only need to get started.